Our first Art Director will be focussed solely on ideas, advertising and branding for Pilot and Kin, as well as setting the tone on our third brand.
Tuesday, May 5, 2020
Why join Eucalyptus?
- Get in at the ground floor at one of the fastest growing startups in the country
- Join a tech company where you don't need to slave away late into the night to get work made
- Get more work made in 3 months than 3 years in an agency – you write and approve your own creative
- No pitches! Ever!
- See the impact of your work on thousands of actual users (and hundreds of 5 star reviews) on our products means you are making a real and measurable impact (in some cases, "life-changing"... check out the Pilot and Kin reviews)
- Learn from some of the best marketers, engineers, creatives and entrepreneurs. We do everything from creating ads, to buying media, to testing ideas in-house, so you will be exposed to disciplines you didn't know existed.
- Our hiring bar is extremely high, and you'll join a diverse team coming from Koala, Canva, Atlassian, Buzzfeed, Spaceship, Special Group, M&C Saatchi, Optiver, McKinsey and more
- Competitive salary with equity (stock options)
It's a varied role – and we do virtually everything in house: write, produce, shoot, edit... etc.
An average day may include some of these:
- Understanding our disruptive consumer telehealth products, and how they fit into our customers' lives
- Coming up with ideas for our paid advertising activity (Facebook, YouTube, Insta, TV, Radio, Outdoor) – video and still
- Coming up with ideas for media / sponsorship opportunities and partnerships (Influencers, Podcasts, PR stunts)
- Working with writers on scripts, headlines and copy for the above
- Working with producers, designers and editors to plan still and video shoots
- Dealing with external suppliers and production companies to get creative made
- Helping push these ideas through to execution
- Reviewing and understanding the results of this activity with our marketing team
- Art direction of the design team on social organic content and Instagram accounts
- Mocking up packaging for our brands
Backed by Blackbird Ventures in early 2019, we launched Pilot and Kin in our first year. They are two rapidly-growing healthcare apps that offer online consults with Australian GPs via a text / chat platform.
There are grand plans for our next product offerings for Pilot and Kin, as well as further healthcare brands in the works.
Check our Pilot and Kin
What you'll learn as an Art Director at Euc
- Learn directly from the Head of Marketing and Creative Director of Koala (read more here - https://gearsi.de/koala-mattress-creative-marketing/)
- How Facebook ad platform works, and how to iterate on creative
- How media buying works in both online and offline contexts
- How advertising directly translates to revenue
- How e-commerce and an engineering team works
- How to build landing pages / email flows / digital best practice
- Midweight or Senior Art Director with 3-5 years agency experience
- Skilled with the Adobe Suite
- Experienced in creating presentation decks to sell ideas to the rest of the team and align everyone
- Ability to use rudimentary sketches and storyboards to communicate ideas at a layout / directing level
- A knowledge of photography and video production process
- Comfortable directing talent on set